LinkedIn Ads vs Facebook Ads: Which is better for B2B or B2C businesses?
When it comes to advertising your business online, social media platforms like LinkedIn and Facebook are go-to choices for many businesses. But which platform is better suited for your advertising needs? In this blog post, we'll compare LinkedIn Ads vs Facebook Ads and help you decide which platform is best for your B2B or B2C business.
Targeting Capabilities
Both LinkedIn Ads and Facebook Ads offer powerful targeting capabilities. However, their approach to targeting is quite different.
LinkedIn Ads Targeting Capabilities
LinkedIn is a professional networking platform used by millions of professionals worldwide. LinkedIn Ads allows advertisers to target their audience based on their job title, industry, company size, and more. This makes LinkedIn Ads a great platform for B2B businesses looking to target decision-makers and professionals in specific industries.
Facebook Ads Targeting Capabilities
Facebook, on the other hand, is a social network used by billions of people worldwide. Facebook Ads allows advertisers to target their audience based on demographics such as age, gender, and location, as well as interests and behaviors. This makes Facebook Ads a great platform for B2C businesses looking to target a wide range of consumers based on their interests and behaviors.
Ad Formats
Both LinkedIn Ads and Facebook Ads offer a range of ad formats to choose from, including image, video, and carousel ads. However, LinkedIn Ads also offers some unique ad formats, such as Sponsored InMail and Dynamic Ads.
LinkedIn Ads Ad Formats
Sponsored InMail allows you to send personalized messages to your target audience's LinkedIn inbox, while Dynamic Ads use retargeting to show personalized ads to your target audience on their LinkedIn feed.
Facebook Ads Ad Formats
While Facebook Ads doesn't offer Sponsored InMail or Dynamic Ads, its carousel ad format is extremely popular and versatile. It allows businesses to showcase multiple images or videos in a single ad, providing a more immersive experience for users.
Cost
The cost of advertising on LinkedIn Ads vs Facebook Ads can vary widely depending on factors such as your target audience and ad format. However, in general, LinkedIn Ads tend to be more expensive than Facebook Ads.
LinkedIn Ads Cost
According to Wordstream, the average cost per click (CPC) for LinkedIn Ads is approximately $5.26, with the average cost per thousand impressions (CPM) being $8.39. This is due in part to LinkedIn's exclusive professional audience, which makes it a more targeted platform.
Facebook Ads Cost
In contrast, according to AdEspresso, the average CPC for Facebook Ads is approximately $0.97, and the average CPM is $11.20. This is because Facebook has a much larger user base and more competition between advertisers.
Which is better for your business?
Ultimately, the decision between LinkedIn Ads vs Facebook Ads depends on your business and your advertising goals. If you're a B2B business looking to target professionals in a specific industry, LinkedIn Ads may be the better choice. However, if you're a B2C business looking to target a wide range of consumers based on their interests and behaviors, Facebook Ads may be the better choice.
Regardless of which platform you choose, both LinkedIn Ads and Facebook Ads offer powerful targeting capabilities and a range of ad formats to help you reach your target audience.
References
- "LinkedIn Advertising 101: Targeting." LinkedIn Marketing Solutions, LinkedIn Corporation, 26 Jul. 2021, business.linkedin.com/marketing-solutions/ad-targeting.
- "Facebook Ads Cost: The Complete Guide to the Cost of Facebook Ads." AdEspresso, Hootsuite Media Inc., 30 Jul. 2021, adespresso.com/facebook-ads-cost/.
- "LinkedIn Ads: The Ultimate Guide." Wordstream, Inc., 28 Jul. 2021, www.wordstream.com/linkedin-ads.